
Use your LinkedIn profile to share stories and resources that matter to you to build trust and credibility within your network and beyond. Build Your Professional Brandīy being active and engaged on LinkedIn, you are demonstrating your expertise and potentially influencing others.

You can join LinkedIn Groups that align with your experience (e.g., higher ed marketers) or what you’re seeking (e.g., experts in multicultural marketing). You can look at your contacts’ connections to see if they or someone they know works at a higher ed institution that you’re trying to get a job at. Network, Network, NetworkĪ key benefit of using LinkedIn is being able to leverage your connections for referrals and resources. Whether it’s someone you met at a conference or a person you’ve worked with, having a LinkedIn profile helps you stay connected and get in touch with them if you ever need to. Manage Your Professional Contacts, Past and PresentĬolleagues come and go over the years. You can also share information that you couldn’t include in your resume or application at this early stage in the process, such as samples of your work or people who’ve given you recommendations. Including a link to your LinkedIn profile in your resume or application materials provides a chance to quickly show that you have a strong professional network and social media skills. By having a completed LinkedIn profile, you’re putting yourself out there and offering hiring managers and recruiters an easy way to find and reach you about their job openings that match your background and experience. In addition to posting job opportunities, many hiring managers and recruiters also use LinkedIn to search for potential candidates. Help Hiring Managers and Recruiters Find You Here are 5 reasons why you should create a LinkedIn profile today: 1. If you are starting your career or are an experienced professional looking to make a change, having a profile on LinkedIn can be a useful tool to support your career goals.

When I asked why they didn’t, the most frequent answer was that they didn’t see the value of having one. Recently, multiple people have told me that while they use LinkedIn to search for job opportunities, they do not have an actual LinkedIn profile, which surprised me.
